Page Authority Checker calculates a score for a specific URL, predicting how likely it is to rank. PA is influenced by incoming links, content quality, and the site’s overall link structure. Higher Page Authority indicates a stronger capacity to perform well on SERPs for targeted keywords. Marketers compare the authority of specific pages—like blog posts or product pages—to see which ones need more link equity or on-page improvements. Over time, building strong pages fosters a healthier domain. Monitoring Page Authority is essential for focusing your SEO resources on pages that yield the biggest returns.